The Legal Stuff

01. Who We Are

Modesty Performance Ltd is responsible for determining how personal information is collected and used in connection with our website and business activities, except where another organisation acts as an independent data controller.

02. Information We Collect

Depending on how you interact with us, we may collect the following information.

• Identity: Names and business details.
• Contact: Email addresses, telephone numbers and billing or delivery addresses.
• Orders: Products purchased, order history, returns, refunds and delivery information.
• Accounts: Account identifiers, login credentials and preferences.
• Payments: Payment method, status and transaction references.
• Technical: IP addresses, browser details, device information and cookie identifiers.
• Communications: Enquiries, correspondence, feedback and support requests.
• Marketing: Subscription status, marketing preferences and interactions with communications where applicable.

Information may be collected directly from you, automatically through website technologies or from service providers involved in providing our services.

03. How We Use Your Information

We process personal information to:

• Process orders and payments.
• Arrange shipping, delivery and returns.
• Manage customer accounts and enquiries.
• Provide customer support.
• Maintain accounting and tax records.
• Prevent fraud and protect our website.
• Understand website usage and improve our services.
• Measure advertising effectiveness where permitted.
• Send marketing communications where legally permitted.
• Meet legal and regulatory obligations.

We do not sell customer personal information as a standalone data product.

04. Our Lawful Bases for Processing

We process personal information under the lawful bases applicable to each purpose.

Where we rely on legitimate interests, we consider the impact on your rights and freedoms.

05. Payment Processing

We use Stripe and PayPal to process payments securely through our website.

Customers may also select Klarna through our Stripe payment integration.

Relevant personal and transaction information may be shared with payment providers for payment processing, fraud prevention, security and legal compliance.

Where Klarna is selected, information may be shared with Klarna to facilitate the transaction, assess eligibility and administer the selected payment arrangement.

Modesty Performance does not ordinarily receive or store complete payment card details.

06. Service Providers & Data Sharing

We use third-party services to operate our website and business. Depending on the services involved, information may be shared with:

• WooCommerce and WordPress: Website, accounts and order management.
• Stripe, Klarna and PayPal: Payment processing.
• Delivery and fulfilment providers: Shipping, tracking and returns.
• Zoho: Inventory, invoicing, order administration and accounting.
• Google: Analytics, advertising measurement and product listings.
• Meta: Facebook and Instagram integrations and advertising measurement.
• CookieYes: Cookie consent and preference management.
• Cloudflare Turnstile: Form security and spam prevention.
• Mailchimp: Newsletter subscriptions and email marketing where the service is enabled.
• Professional advisers and authorities: Where legally required or reasonably necessary.

These providers may act as data processors or independent controllers depending on their services and contractual arrangements.

We share information only where necessary for the relevant purpose or otherwise permitted or required by law.

07. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to support essential functionality, shopping carts, secure payments, analytics and advertising.

We use CookieYes to provide information about cookies and manage visitor preferences.

Cookies identified on our website include those associated with WooCommerce, Stripe, Google Analytics, Google advertising and Meta.

Our Cookie Policy provides further information about cookie categories, purposes and durations.

Please see our Cookie Policy.

08. Marketing Communications

Modesty Performance may send newsletters, product announcements, promotional offers and other marketing communications where permitted by applicable law.

Mailchimp is our designated email marketing platform. Where this service is enabled, relevant contact details, subscription preferences and marketing interactions may be processed through Mailchimp.

We send electronic marketing where we have appropriate consent or where another lawful marketing exception applies, including the UK soft opt-in where all relevant conditions are satisfied.

Purchasing a product or accepting this Privacy Policy does not, by itself, constitute consent to receive marketing.

Customers can unsubscribe at any time using the unsubscribe link in marketing emails or by contacting us.

Unsubscribing does not prevent necessary order, payment, account or customer service communications.

09. How Long We Keep Information

We retain personal information only for as long as reasonably necessary for its original purpose, subject to applicable legal and regulatory requirements.

Order, invoice and accounting records are retained for the periods required under applicable UK tax and accounting law, commonly six years for relevant records.

Customer account information may be retained while an account remains active and for a reasonable period afterwards, where justified.

Marketing information is retained while required for lawful marketing purposes. Limited suppression records may be kept to ensure unsubscribe requests are respected.

Technical information and cookie records are retained according to their purposes, applicable settings and legal requirements.

10. International Data Transfers

Some service providers operate internationally and may process personal information outside the United Kingdom.

Where UK data protection rules apply to international transfers, we use appropriate lawful transfer mechanisms and safeguards.

These may include UK adequacy regulations, approved contractual safeguards or other mechanisms permitted by law.

11. Information Security

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss and misuse.

These measures may include encrypted connections, access controls, security monitoring and specialist payment processing services.

No internet-based system can be guaranteed completely secure, but we take reasonable steps to manage relevant risks.

12. Your Data Protection Rights

Subject to applicable conditions and exceptions, your rights may include:

• Access to your personal information.
• Correction of inaccurate information.
• Erasure in certain circumstances.
• Restriction of processing.
• Objection to certain processing activities.
• Data portability where applicable.
• Withdrawal of consent where processing relies on consent.
• Rights relating to certain automated decisions.

To exercise your rights, contact sales@modestyperformance.com .

We may need to verify your identity before responding and will respond within applicable legal timescales.

13. Complaints & Regulatory Authority

If you have concerns about how we handle your information, please contact us so we can investigate.

You also have the right to complain to the Information Commissioner’s Office (ICO).

Further information is available at ico.org.uk.

14. Children’s Privacy

Our website and products are not specifically directed towards children.

We do not knowingly seek to collect children’s personal information for marketing without the appropriate lawful basis and any required consent.

15. Changes to This Privacy Policy

We may update this policy to reflect changes in our services, technology, data processing activities or legal obligations.

The latest version will be published on this page with an updated revision date. Where legally required, we will provide additional notice or obtain consent before introducing new processing activities.